What makes my Ignite Method different?

I’ve done every job in the fitness industry. I’ve worked the front desk, trained clients, led as a head coach, managed studios, and overseen operations. My unique perspective gives me an “edge” most consultants don’t have—I understand the weight business owners carry on their shoulders, and I also know what their team is experiencing because I’ve lived it. You can have the best systems or strategies in the world, but if your team isn’t bought in, it won’t work. That’s where I come in: bridging the gap so everyone is aligned, engaged, and firing on all cylinders.

Case Study #1: Turning Around a Struggling Studio

I worked with a studio in Central Phoenix that had just opened, but it wasn’t hitting the mark. The franchisee had just let go of the manager and asked me to step in and turn things around. The first thing I did was a full audit of the studio — and honestly, it started with something as simple as a deep clean. (It sounds small, but the energy of a clean, organized space makes a huge difference in how staff and members show up.) From that audit, I quickly realized the biggest issue wasn’t the location or the market — it was accountability. Systems existed, but no one was following them. Daily standards weren’t being enforced, and the team had no clear direction.

So, I went back to basics:

Retrained the front desk team → got them confident, energized, and excited about selling.

Reengaged the coaches → sharpened their delivery so every class felt like the best workout possible.

Rebuilt the sales process → trained the team to follow a clear, repeatable system.

Once the team was aligned, the results came fast. In just a few months, monthly revenue grew from $80,000 to over $100,000 per month, the team was excited to come to work again and the members were now engaged — and the studio finally had momentum.

Case Study #2: Turning Confusion into Consistent Growth

When the owner of a busy fitness studio reached out to me, they were frustrated and confused. On paper, everything looked good—they were hitting their target for new members every month—but somehow, sales and revenue stayed stagnant.

I started with a full studio audit, looking at every part of the member experience. What I found was eye-opening: the sales process was bringing people in the door, but it wasn’t setting them up to stay. In a studio, the experience doesn’t stop at the sale—the coaching and engagement are just as critical.

After observing the process, I realized the coaches weren’t giving new members the attention and guidance they needed. Without that support, the sales team struggled to turn initial interest into long-term membership.

We jumped in and retrained the coaches, bringing energy, focus, and clear tools to help them engage every new member effectively. Once the team was aligned and empowered, the results were dramatic: the studio’s closing percentage jumped from 70% to over 85%!

This case proves that growth isn’t just about bringing people in—it’s about creating a consistent, high-quality experience at every touchpoint, from sales to coaching.

If you feel like my Ignite Method could help your studio book a call with me.